Many of our online advertising campaigns lead people to watch our powerful “What Came Before“ video, which introduces viewers to three Farm Sanctuary residents: Nikki pig, Symphony chicken, and Fanny cow, making the case against factory farming and for a compassionate diet. Our cost per click depends on the target audience and length the campaign runs, but generally varies between 8-10¢ per person clicking through to the video page.
As noted previously, getting millions of people to see the content of our Facebook ads can be as important as having people click through. This is why we make each ad as powerful as possible, and continue to refine our outreach efforts, varying them in terms of the text, picture, and target audience.
Below, you can see one week’s comments on just one of the ads in one of Farm Sanctuary’s current campaigns. Note also that, in addition to nearly 100 likes and other reactions every single day, hundreds of people are enraged and engaged enough to share the ad with their friends, giving a personal endorsement to our message of helping farm animals. This makes our outreach even more cost effective!
>Watch Now & please share with your friends, family, coworkers, and social networks.