Help End “One of the Worst Crimes in History”

Yuval Noah Harari, the author of Sapiens, took to the pages of The Guardian to make the case that Industrial farming is one of the worst crimes in history, and that the fate of industrially farmed animals is one of the most pressing ethical questions of our time. In this article, he addresses the common claim that animals have to be treated well in order to “produce.”

What makes the existence of domesticated farm animals particularly cruel is not just the way in which they die but above all how they live. The root of the problem is that domesticated animals have inherited from their wild ancestors many physical, emotional and social needs that are redundant in farms. Farmers routinely ignore these needs without paying any economic price. They lock animals in tiny cages, mutilate their horns and tails, separate mothers from offspring, and selectively breed monstrosities. The animals suffer greatly, yet they live on and multiply.

Kiev of Farm SanctuaryAt Farm Sanctuary, we recognize that each of these animals is an individual, with the ability and desire to have friends, love their offspring, and enjoy life.

One thing we can each do today is to share this video, What Came Before, with our social media friends. It tells a powerful story that can help more people start to make compassionate choices.


Messaging for Maximum Change

kennyKenny Torrella (right), an exceptionally effective animal advocate, came across an essay regarding the importance of using the word “vegetarian” instead of “vegan.” This was his experience:

I read [the essay about “vegetarian” vs “vegan”] a few weeks ago and have been experimenting with it lately. I think it’s a small tip for activists that goes a long way. For 2.5 years I had been telling people I was vegan if the subject came up. Now if people ask, I say I’m vegetarian, and it makes a world of a difference. When I used to say I was vegan, people would immediately say some kind of variation of, “That’s awesome, but I could never do that myself.”

Now when I say I’m vegetarian, people become more open and tell me about other vegetarians they know, vegetarian foods they’ve tried, how they’ve considered going vegetarian, or they had been vegetarian in the past and want to get back into it. Whenever I met a vegetarian while leafleting, I used to say, “Have you considered veganism?” The situation would immediately turn a bit sour. For a split second they saw me as someone they had much in common with, and after asking if they’ve considered veganism, they see me as someone telling them to do more – that their vegetarianism is not enough. Out of the number of vegetarians I had met and responded to like this, not a single one responded positively – none said, “Why yes, I have been considering veganism lately!” All of them said a variation of, “Well, veganism seems like a good thing, but it’s just too much for me.” No matter how much cajoling, they wouldn’t budge.

The funny thing about this is that when I was a vegetarian I was the same way toward vegans. This is something important to remember. I didn’t go vegan because another vegan was telling me to, or even telling me about it… I did it on my own after thinking about it and researching it for several months. Now while leafleting, I give words of encouragement to vegetarians I meet. I tell them how awesome it is that they’re vegetarian, to keep it up, I say “Aw, you’re the best,” I give them literature that has recipes and nutritional information. This makes a huge difference! They feel encouraged to do more, rather than being told to. They may not feel as alone in their choice if they meet another “vegetarian” that is also an activist and is thanking them.

Although our initial reaction is to identify as a vegan or to convince vegetarians to go vegan, 9 times out of 10 it doesn’t turn anyone on to veganism— it only makes them feel like they’re being judged, as if their lifestyle choice to eschew all meat products was worth nothing. I’m not saying this is a fool-proof guide to live by and of course there are instances where it’s important to say you’re vegan, or if a vegetarian wants more information about going vegan, then by all means, hand out vegan literature and share your experiences as a vegan. Although I was first skeptical of this tip about language, I experimented with it and found it to be a much better approach toward turning more people on to a vegetarian lifestyle.

As always, kudos to Kenny for being concerned less with justifying his own choices and more with opening as many new hearts and minds as possible!

Originally published in The Accidental Activist.

Christina Cuenca, Hero of Compassion

We are excited to continue our Heroes of Compassion program, where we recognize people who are working tirelessly behind the scenes to help animals and make the world a more compassionate place.


Today we honor Christina Cuenca, who has been unstoppable as Farm Sanctuary’s Walk for Farm Animals coordinator in Seattle since 2013. She is a board member of the Northwest Animal Rights Network and Generation Veggie. After the birth of their son, Luciano, Christina and husband Fernando formed the Seattle Vegan Families Group. Christina is currently grants manager for a local nonprofit organization, as well as an aspiring poet. In her spare time, Christina enjoys hiking, reading, rummaging through thrift stores and, of course, strong coffee.

Cultivating Compassionate Communities: What does “living compassionately” mean to you? What inspired you to start down this path?

In late 2000, I came across Erik Marcus’ book, Vegan: The New Ethics of Eating. I couldn’t believe I had been virtually unaware of the realities of factory farming, and I remember feeling sucker-punched in the gut. I finished the last page of the book, emptied out my fridge and pantry, and became vegan on the spot.

For me, living compassionately means more than just not exploiting animals. It means thinking about the world and all its living beings as connected, valuable and deserving of respect and consideration. It means being accountable for the decisions we make that affect others and our planet. It means community taking care of one another during difficult times, and celebrating each other’s accomplishments with sincerity and joy. It means showing up when it matters, in whatever way that you can.

What was the transition like for you, and what did you learn that might be useful to people currently trying to make changes?

I was so angry about what had been hidden from me, my total ignorance about where my food came from, that I didn’t really have a transition period. I finished that first book, and said “no more.” Since then, I’ve expanded my knowledge to include an understanding of the environmental implications of eating meat and how capitalism drives the decisions we make (or are made for us) about our food. The oppression and exploitation of animals does not occur in a vacuum, and I’ve realized it’s important for us to continue to engage in complicated, messy dialogue. Don’t be afraid to have those conversations.

What has been most challenging and/or surprising about living a compassionate life?

The greatest challenge for me has been navigating the ups and downs of feeling like you’re making a difference one day, to feeling like you aren’t making even the smallest ripple of impact the next. I am often overwhelmed by the apathy that is so pervasive in our society, the overconsumption of our natural resources, the out of control consumerism, the disregard for anything other than “me and my own.” And it’s not easy to re-center and re-focus. I often find myself wondering: What more I can do? How can I be more efficient so I can take something else on? I’ve gotten a bit more adept at managing this over the years, especially after having a child, but it’s a constant struggle.


What advice would you give to an aspiring activist?

First and foremost, find your circle. Find ways to connect and cultivate relationships with others who are fighting the same fight. The support you find within your community will help keep you energized and positive. Of course, it’s dangerously easy to have your worldview skewed when you are surrounded by only like-minded individuals, and our social media feeds only compound this. It’s important to step out of that safe bubble.

How did you learn about Farm Sanctuary, and why (and/or how) did you get involved?

Farm Sanctuary is highlighted in Erik Marcus’ book. Living in New York at the time, Watkins Glen was an easy road trip away and I had the pleasure of staying in one of the adorably rustic red cabins. My time at the sanctuary was emotional and powerful. It was the first time I had been near a farm animal after becoming vegan, and the experience transformed my veganism from theory to the intimate.


After visiting the sanctuary, I attended a Walk for Farm Animals event, and was moved by the positive energy and the many compassionate people who came together to show their support for ending the abuse of animals on factory farms. While I had been vegan for years at this point, the experience sparked my animal activism. I moved to Seattle in 2008, attended Seattle’s first Walk for Farm Animals in 2011, and became a volunteer organizer for the event in 2013-2015.

Has there been a specific animal who was special to you?

My first adopted cat, Ashes, will always have a special place in my heart. She was full of attitude and zest, and I was crazy about her. We currently share our home with Sir Isaac Newton, a ball of orange-haired feline sweetness. He is one of those rare unicorn cats who loves belly rubs.


Do you have a favorite resident at one of the sanctuaries, and/or do you have a special affinity for a certain species of farm animal?

During my one and only visit to the Watkins Glen shelter, I met Arbuckle. I sat with this blind and incredibly sweet cow for a while in the fields. I’ve never forgotten him.

How do you think things will change over the next 50 years or so?

Being a mother, much of my current activism focuses on building support and community for vegan families. My husband and I started a local meetup group for vegan families in Seattle, shortly after the birth of our son six years ago. Since that time, membership has exploded. I also work with Generation Veggie, an online resource for raising plant-powered kids. I see growing numbers of vegan children who are confident, proud, and vocal advocates for animals. I think we’ll continue to see compassionate vegan families become more mainstream, and this is an exciting shift. I also expect to see advancements in cultured meat, which has the potential to affect great change.

What is your favorite “main dish” recipe or meal? 

This changes fairly regularly, but right now I’m on an avocado toast craze. I can’t get enough.

Is there anything else you would like the Farm Sanctuary family to know? 

Here are a few other organizations that excite me:


A Quick Guide to Our Biases

Few of us were raised following a compassionate diet, and few of us immediately stopped supporting the exploitation of farm animals once we found out about factory farms.

Yet if we’ve been living a compassionate life for an extended period, it is easy to forget what it is like to be a meat eater in this society, surrounded by friends are family who also follow the standard American diet. If we are to be effective advocates for farm animals, however, it is important to be able to step outside of ourselves and reach out to people where they are currently.

While the case for our current diet seems entirely self-evident to us, it doesn’t come across that way to others. We all have significant psychological tools and tricks that can help us rationalize and justify our current choices. Understanding these biases is important if we are going to help people get past them and on the path to an ethical diet.

LifeHacker published a nice infographic from Business Insider to summarize our main biases, such as choice-supportive bias, availability heuristic, and the bandwagon effect. Give it a review, and keep them in mind the next time you are talking with someone about the reasons for following a compassionate diet. You might just have a more productive dialog!


The Lives of Modern Chickens

In the 1920s, chickens raised and killed for meat lived 112 days, growing to 2.2 pounds on optimal feed before being slaughtered. Now, after decades of genetic manipulations, they are butchered after only about 45-55 days, at 5.5 pounds or more.

This report by Watt Poultry shows some producers with an average weight of more than 8 pounds at slaughter, and this report from the University of Alberta has a strain reaching more than 9 pounds in 56 days.

In the latter case, this means chickens are growing more than four times larger in just half the time.

It is now truer than ever what John Webster, Ph.D., Professor Emeritus at the University of Bristol and Former Head of the Bristol Vet School. has said about modern industrial chicken production: “in both magnitude and severity, the single most severe, systematic example of man’s inhumanity to another sentient animal.”

This is all the more reason to keep chickens off our plate, and instead try some of the amazing plant-based meats available to us today!

Gene Baur: Going the Distance for Animals!

Following up on Gene’s previous post from 2011, we revisit his first experience with running a marathon.


We grow up bombarded with the false idea that consuming meat is necessary to promote strength and athletic endurance, but there are more and more vegan athletes proving that we can perform exceptionally well eating a plant-based diet. Some have even commented that they heal faster and feel better after cutting meat, eggs, and dairy from their diet. I wanted to personally demonstrate how well vegan food supports athletic feats, so I signed up to run my first marathon [in 2011] in Washington, D.C.

While training for the marathon, I completed two 20-mile runs but had never run a full 26 miles, so I was a bit anxious and concerned as race day approached. I’d heard for years about “hitting the wall,” that point when your body runs out of energy after running 20-plus miles. I hoped I would I have the mental toughness to continue running through that pain.

The week before the marathon, I consumed lots of nutrient-dense green smoothies (which I make with bananas, blueberries, flax meal, kale, spinach, and nondairy milk), along with other healthy plant foods. I wanted to store as much energy in my body as possible to get me through the race. I checked the weather forecast, and the temperature on the day of the race was projected to be in the 70s, which is very warm for March. With warm temperatures, I would need to stay properly hydrated for the 26.2-mile course.

On race day, I had a breakfast of oatmeal, nuts, and bananas, and then rode a very crowded metro to the race location. Packed in tightly with other travelers on the train, I was reminded of how farm animals are crowded on factory farms and in transportation trailers.

When the marathon started, I settled in with the 3:30-pace group, hoping I would be able to maintain that pace over the 26-mile course. I guessed that I would finish the race in somewhere between three-and-a-half and four hours and didn’t want to push myself too hard too soon. I was warned by several marathon veterans that running too fast during the first part of the race causes runners to break down during the last five or six miles.

We ran along the national mall and wound our way through the streets of our nation’s capital with well-wishers and musical performers cheering along the way. I felt comfortable keeping up with the 3:30-pace group for most of the race, stopping to drink at every water and Gatorade station to stay hydrated. Then, around mile 18, I decided to speed up, hoping I could finish the race strong. During the last eight miles of the race, I had moments when my legs felt heavy and my joints ached, but I kept going. I remembered my training and the nutrient-rich foods fueling my body, and I also took heart from the vegan organization I was representing. As I approached the finish line wearing my Farm Sanctuary t-shirt, I sprinted and completed the race with a respectable time of 3:28:03. On Sunday, I learned that time qualified me for the Boston Marathon!


As numerous runners have expressed over the years, finishing a marathon is a very satisfying accomplishment. It can be even sweeter and more satisfying when a cause that is bigger than oneself provides the inspiration. For me, that cause is going the distance for farm animals and joining an ever-growing group of athletes who are thriving on a vegan diet.

Since his first marathon, plant-powered Gene has done 6 marathons and 7 triathlons, including an Ironman. Please also see this Runner’s World interview with Gene!

generunIf you are interested in what Gene eats for his amazing plant-based feats, check outWhat Does a Vegan Marathoner Eat?



Seth Tibbott, Hero of Compassion

We are thrilled to continue Heroes of Compassion, where we recognize people who are working tirelessly behind the scenes to help animals and make the world a more compassionate place.

seth and gene2

Gene Baur and Seth Tibbott

Today we honor Seth Tibbott, founder of Turtle Island Foods, makers of the amazing line of Tofurky products! Since founding Turtle Island in 1980, it is certain that Seth has touched the lives of just about everyone reading this post. For example, when I first discovered Tofurky slices, I immediately emailed another friend and said, “Stop whatever you are doing, go to the co-op, and buy these new Tofurky slices.” A half hour later, I received a response: “How do they do that??”!


Cultivating Compassionate Communities: What does the term “living compassionately” mean to you? 

When in Germany last year, an animal rights group gave me a bracelet that sums up compassionate living to me. In German it reads “Leben Und Leben Lassen,” which translates to “Live and Leave Living.” Life on this beautiful planet is all too short for all sentient beings, human and non-human alike. Anything we can do to live more compassionately and do less harm pays huge dividends to ourselves and the planet as well.

What inspired you to start down this path?

I stopped eating animals in 1972 after reading Diet for a Small Planet by Francis Moore Lappé. I was a teacher/naturalist at the time and her book pointed out to me the inefficiency of animal agriculture from an environmental perspective. The word vegan was not in popular use at the time and I started out as a vegetarian, flopping back and forth from vegetarian to vegan — which had been called a “pure vegetarian” diet for many years. When I later learned about the health benefits of a plant-based diet and of the cruelty inherent in the factory farm system, it felt like my decision was a win-win-win for myself, the animals, and the earth.

My flopping stopped when, thanks to Farm Sanctuary, I finally understood, in my heart, the sentience of farm animals — who just like you and I, only want to spend as much time as possible on this glorious earth, living in peace with our friends and family.

What was the transition like for you, and what did you learn that might be useful to people currently trying to make changes?

Some people, smarter than I, change from their meat- and dairy-based diet overnight to a vegan diet. I was not one of them. On the one hand, in 1972 there were no farm sanctuaries of any kind that I was aware of, nor animal advocacy groups beyond the ASPCA. PETA was founded, I believe, the same year I started making tempeh — in 1980. But even after that, when more and more information became available, it was still a gradual process. Even though I thought of my diet as “flexo-vegan,” eating a small amount of cheese and at some points even fish, it took many years before becoming totally vegan. Though I regret not becoming vegan sooner, I am glad to be vegan now and I know too much now to ever go back.

What has been most challenging and/or surprising about living a compassionate life?

Finding food is no problem, even while traveling the world and visiting strange places that you would not think of being vegan-oriented. I think it’s challenging sometimes interacting with friends and loved ones who are not vegan. I try and live by example without judgment, but sometimes struggle with feelings of separateness by eating a diet that is very different than the norm of many friends. That said, I recently went to a potluck hosted by some of my best friends and as it turned out, there was no meat at all there!

What advice / tips would you give to people who find it hard to cope with living in a world where the vast majority of people eat meat and so many farm animals are suffering and dying every day?

I am 65 now. I’ve been in business for 37 years with a front row seat, watching the world slowly begin to change its dietary course. While this change is more like an ocean liner gradually turning than a small sailboat tacking on a dime, the growth I have seen over my lifetime has been tremendous. In 1972 there were not only no meat alternatives in wide circulation, there was not even any granola on the shelves of the supermarket. Today, plant-based foods are a five billion dollar industry and growing fast. That’s basically growing from zero to billions in what is a blip in time. None of the great social causes changed fast enough and this change is no different, but this change IS happening. We are well on our way to seeing plant-based foods be the new norm.

How did you learn about Farm Sanctuary, and how did you get involved?

I first found out about Farm Sanctuary’s Adopt a Turkey Project in 1997, I think [see Tofurky Feast box below]. We had just launched the Tofurky Feast two years earlier, so it seemed like a good fit to support Gene and Lorri, who were just getting started. We devoted one panel of the box to this great program and gave a little money. Gene’s story of authentically growing Farm Sanctuary has paralleled, in many ways, our own approach to developing the Tofurky Company: slowly but surely, not selling out to anyone who would tell us what to support and what not to support. It’s an honor to be associated with the Farm Sanctuary today that is in full bloom and changing so many lives.

farm sanctuary tofurky box0

Has there been a specific animal who was special to you?

Well of course I love the turkeys, but honestly it is the pigs that I really like to hang out with the most. So cuddly but also so smart.

Do you have a favorite resident at one of the sanctuaries, and/or do you have a special affinity for a certain species of farm animal?

It was a great honor to meet my namesake, Tibbott the turkey [below] at Orland in 2013.


How do you think things will change over the next 50 years or so?

I think the protein market will be dominated by plant-based foods and possibly, if they develop in the right way, cultured meat grown without harming any animals. I doubt that all animal agriculture will disappear by then, but factory farms will be a shameful footnote in history and no one will understand how this generation ever accepted such institutionalized cruelty.

What is your favorite “main dish” recipe or meal? 

I love all products but keep going back to the Tofurky Roast with gravy and all the trimmings.

seth's plated roast0


Thanks to much for everything, Seth!

It Is Possible that Some Arguments Don’t Help Animals

CoverAt Farm Sanctuary, we believe that each and every cow, turkey, pig, chicken, goat, duck, sheep, and other farm animal deserves to live free and according to their own nature. However, as long-time advocates, we know that presenting an “all-or-nothing” message to non-vegetarians is not the optimal way to create real and lasting change.

Thus, we seek to come up with other messages. However, it doesn’t matter how the argument sounds to us, but how this message will actually play out with the targeted audience.

Let’s say we have developed what we think is the most powerful pro-veg argument ever, and we present it to ten people. Incredibly, five of them completely stop eating animals; the others decide to “eat better” — following the mainstream suggestions of their doctor and friends by giving up red meat.

We might think, “Fifty percent conversion rate? That must be the way to go!” This is how I used to think. But after years, I finally learned to ask: How does this argument actually affect animals?

Every year, the average American eats about twenty-three birds, a third of a pig, and a tenth of a cow. It currently takes about 193 birds (chickens + turkeys) to provide the same number of meals as one steer. It takes about fifty-six birds to equal one pig.

So, before our presentation, the ten people consumed a combined 234 land animals every year. After our presentation, the same ten — including the five who joined our vegetarian club — eat 296 land animals per year. This is because, even though our argument convinced fully half of them to stop eating animals entirely, the others replaced their red meat intake with birds in order to eat more “healthfully.”

Anecdotally, we’ve all heard, “Oh, I don’t eat much meat. Just chicken.” Beyond our experiences, though, moving from red meat to chicken is a well-documented fact. For example: “‘If you look at dietary recommendations put forth by the U.S. Department of Agriculture [and other health institutions], they are to decrease red meat and substitute lean meat, poultry and fish,’ says Daniel [a nutritional epidemiologist at the University of Texas MD Anderson Cancer Center]. ‘We’ve seen in other data that people are gravitating toward poultry.’”

Finally, the National Institutes of Health notes “[t]he growing preference in the US for poultry, but not fish, as a replacement for red meat.”

There are contradictory studies on how much chicken is eaten by people who give up red meat entirely. But for people who reduce the amount of red meat they eat — the majority of people who change their diet for health reasons — all the data are absolutely clear: red-meat reducers eat much, much more chicken. For example, in the largest recent study, those who consumed the lowest amount of red meat ate fifty percent more chicken than those who consumed the most red meat. [Aston, L. M., et al. Meat Intake in Britain in Relation to Other Dietary Components and to Demographic and Risk Factor Variables: Analyses Based on the National Diet and Nutrition Survey of 2000/2001. Journal of Human Nutrition and Dietetics 26(1), October 18, 2012.]

Fifty percent more! The facts are clear: anything at all that might possibly lead anyone to cut back on red meat actively harms animals.

Of course, we all know people who have entirely stopped eating animals for health reasons. As vegetarian advocates, we are obviously in a position to hear from and remember them. When we survey vegetarians (and/or meat reducers), of course we sometimes hear the “health argument” as a motivation. But looking only at vegetarians doesn’t begin to show the full impact of any argument. The error is thinking the “health” vegetarians we know or survey are a true sample of society. They aren’t. Rather, they represent a highly self-selected sub-sample.

History shows that eating fewer large animals and more small animals for health reasons isn’t a made-up, worst-case scenario. It has been the driving force for the suffering and slaughter of billions and billions of birds. Just look at any graph of animals killed in the U.S. over time: as the consumption of mammals declined, the slaughter of chickens has been skyrocketing for decades!


This is one of the reasons I won’t use any argument that could, in any way, support the general move toward giving up only red meat. Every person who decides to “eat better” more than counters the good done by a new vegetarian.

In other words: it is important not to simply repeat anti-meat arguments. Instead, we need to carefully promote pro-animal arguments that will actually have a positive net impact for animals in the real world.

Obviously, it feels good to say: “Vegans have lower rates of disease X.” But the point isn’t to feel good about ourselves or our diet. We’re not out to justify or glorify our choices. Our goal is to keep as many animals from suffering as possible as we work toward the world we want, a world where all animals are respected.

Of course, advocates can claim eating birds is bad for everyone’s health and the environment. Putting aside the veracity of those health and environmental claims, this simply isn’t the way the world works. People don’t simply accept what a vegan advocate says as gospel truth. Rather, they combine what they hear from all sources, paying more attention to what their doctor and friends say. On top of this, people generally give much more weight to advice that leads toward what they want to do — i.e., continuing to eat the familiar and convenient foods their friends and family eat.

More importantly, we humans simply don’t make decisions based on what is “perfect” for our health or the environment. None of us, vegans included, exercise the optimal amount, sleep the optimal amount, meditate perfectly, work standing up, give up our car, etc. With few exceptions, we all follow our habits/peers to a significant extent. If we change anything, almost all of us do something somewhat “better” — eating chickens instead of cows.

In other words, no matter what vegans claim is true, and no matter what we want, people will react from where they are, based on what they’re used to and with an eye for what they want. No matter how strong we think our arguments are, no matter how noble our intentions or passionate our desires, when we advocate without considering human nature, history, and the numbers, we can actually cause more animals to suffer and die.

If we want to help animals, we need to advocate with animals as the bottom line.


The Psychology of Constructive Outreach

At Farm Sanctuary, we believe most people are compassionate individuals who don’t know what truly goes on at factory farms (for if they did, they might make different choices), and who don’t yet know how to start taking meaningful steps to help farm animals.

Farm Sanctuary’s Compassionate Communities Campaign is dedicated to helping all of our members be better examples of compassionate living, as well as more effective advocates for farm animals. The essays and books we recommend are based on the soundest psychological and sociological research relevant to bringing about personal and societal change.



Tobias Leenaert also explores the effective advocacy space, and is a regular guest blogger here. Recently, he interviewed Dr. Jared Piazza of Lancaster University, UK. Dr. Piazza’s research focuses on moral decision making, including how people think about the moral value of animals. Recently, Dr. Piazza and his colleagues published the papers “Rationalizing Meat Consumption: The 4Ns” in the journal Appetite, and “When Meat Gets Personal, Animals’ Minds Matter Less” in Social Psychological and Personality Science.

The entire interview is worth reading; here is the conclusion:

To finish, I’d like to hear some recommendations you have for activists or the movement.

I guess my first recommendation would be to do your best to avoid the moral reactance and motivated reasoning when discussing the issue of eating meat with people. This is not always possible, but put yourself in their shoes. How would you react if someone suggested to you that something you really enjoy doing and have been doing most of your life was immoral? Perhaps this is something that you never considered to be a problem before and brings you daily pleasure. Do you think you would be receptive to their message at first? Or would you question their arguments? Would you immediately stop what you have been doing all your life, or would you immediately think of ways in which what you’re doing is perfectly acceptable and not problematic?

Perhaps this is something that you never considered to be a problem before and brings you daily pleasure. Do you think you would be receptive to their message at first? Or would you question their arguments? Would you immediately stop what you have been doing all your life, or would you immediately think of ways in which what you’re doing is perfectly acceptable and not problematic? Once you have made the conversion to not eat meat, it is easy to forget what it is like to see things from the other side – from the perspective of the meat-eating majority, who are wondering what all the fuss is about. I’d also recommend to advocates to be inclusive and welcoming, and not to give up. We need people to think they really can make a change. We need to empower people, not only with an awareness of how meat production is destroying our world and ruining lives (lives that truly matter), but also give them an opportunity to imagine other ways of viewing the world, particularly how they view themselves, so they can reason through the arguments in a less defensive, self-preserving manner. I think we may have greater success that way.

Once you have made the conversion to not eat meat, it is easy to forget what it is like to see things from the other side – from the perspective of the meat-eating majority, who are wondering what all the fuss is about. I’d also recommend to advocates to be inclusive and welcoming, and not to give up. We need people to think they really can make a change. We need to empower people, not only with an awareness of how meat production is destroying our world and ruining lives (lives that truly matter), but also give them an opportunity to imagine other ways of viewing the world, particularly how they view themselves, so they can reason through the arguments in a less defensive, self-preserving manner. I think we may have greater success that way.

“Guest” Blogger, Gene Baur!

We’re thrilled to announce that the CCC blog will be running some earlier articles from Gene Baur, Farm Sanctuary’s Co-founder and President and author of two best sellers, Farm Sanctuary: Changing Hearts and Minds About Animals and Food and Living the Farm Sanctuary Life: The Ultimate Guide to Eating Mindfully, Living Longer and Feeling Better Every Day. Gene’s experiences and insights can help us all be better examples of compassionate living.

gene_with_animalWe start this series with part 1 of “Going the Distance for Animals,” from 2011. In this post, Gene talks about stepping out of our comfort zone in order to help farm animals. Bonus: Gene also gives us an abbreviated list of some of the incredible athletes that serve as role models in the face of the idea that eating animal products is necessary (just Google vegan athlete for more examples). This is especially relevant in this just-completed Olympic season (e.g., the only male US weightlifter to make the Games is entirely plant-powered!).

Plant-powered Farris Kendrick sets a new American record.

Plant-powered Farris Kendrick sets a new American record.

I have always enjoyed sports and the exhilaration that accompanies the human drama of athletic competition. I grew up playing Little League baseball and Pop Warner football. In high school and college, I started running cross-country and playing Ultimate Frisbee. After founding Farm Sanctuary in 1986 and becoming a full-time activist, I spent less time pursuing athletics. But as my 50th birthday approaches, I’ve renewed my interest in sports, and I want to demonstrate that vegans can perform significant athletic feats. So I signed up to run in the Rock ‘n’ Roll Marathon in Washington, DC, on March 17, 2011.

In the U.S., we are bombarded with advertising and “educational” campaigns promoting the notion that consuming meat, milk, and eggs is healthy, even necessary. Many people believe these myths and assume that it’s difficult, if not impossible, to be vegan, let alone to be a vegan athlete. But, in recent years, information about vegan living and athletic achievements fueled entirely by plant foods is better and more readily available.

Olympic Gold Medalist Carl Lewis reports performing his best as a vegan, and Dave Scott won the grueling Ironman Triathlon six times as a vegan (the Ironman is an endurance race where competitors swim 2.4 miles, bike 112 miles, and then run a full marathon). Scott Jurek, a vegan ultra-marathon runner, is the seven-time winner of the 100-mile Western States Endurance Run. Elite and professional athletes are increasingly recognizing how plant-based nutrition can support top performance.

So far, I’ve completed a couple of 20-mile runs to get ready. These long-distance outings have been challenging, but I’m feeling strong, and I’m looking forward to the marathon.


Stay tuned for part 2 with an update on Gene’s running since 2011, as well as future posts from Gene!