For Sparrow’s Sake, Give People What They Want

One of the most common questions I’ve gotten over the past 30 years is how to convince a loved one – often, a spouse – to go vegan. It is a difficult question, and I’ve struggled to find a satisfactory answer.

Today, though, it is much easier to answer this question. The key is to change the issue from “How do I get my partner to believe what I do?” to “How can my partner’s diet cause less harm?”

One mistake I made early on was to think that exactly what I ate was the only thing worth promoting. Spicy Thai dishes, vegetable-stuffed peppers, quinoa and mung beans – making extended family eat meals like these led to upset stomachs, resentment, and an even worse opinion of vegans and veganism than they had already.

Contrast this with friends who didn’t care about pushing personal philosophy, but simply focused on having their family members eat fewer animals. For example, we have friends who make their family’s Taco Tuesday meals with Gimme Lean Ground Beef. No one has ever noticed the change – except, of course, the cows who haven’t been killed.

Currently, many people have a negative view of vegans and veganism. Sadly, this is partially because some of us are like I was – pushing vegan food that others might find “weird” and “unsatisfying,” convincing many people that veganism is a horrible deprivation.

Humans have been programmed by evolution to want fatty and high-protein foods. Instead of pontificating about the dangers of fat and the protein content of broccoli, we should recognize that basically no one eats meat because they want animals to suffer. They simply want familiar, tasty, satisfying foods.

We are extremely fortunate to live in a time when we have the ability to put aside our personal preferences and simply give people what they want! I have seen this work, over and over and over.

For example, I was once working with MBA students at the University of Arizona on marketing research into attitudes about vegetarianism / veganism. After preliminary research, they created categories for individuals; one category was “hard core meat eater, will never consider changing.” On the last day of the research project, the owner of the local veg restaurant brought in “chicken fingers.” One of the students who had listed himself as “hard core / never change” exclaimed, with genuine surprise, “Hey, I could eat this!”

100% Plant-Powered!

Ellen, our lifelong-vegan offspring, would take Boca chicken nuggets to events in high school. These nuggets – never labeled “vegetarian” – were always scarfed down immediately. Once, a Science Olympiad teammate saw Ellen eating a nugget and exclaimed in shock, “Ellen! You’re eating meat!!” They couldn’t believe the nuggets were entirely plant-based.

So if you live with a meat eater, don’t try to convince them to “go vegan.” Just feed them what they want! If they don’t like Gardein’s Ultimate Beefless Burger, try the Beyond Burger. If they don’t like Beyond’s chicken strips, grab Tofurky’s! Tofurky’s sausage not a hit? Try Field Roast’s next. And I’ve never met anyone who didn’t like Gimme Lean’s sausage or Tofurky’s deli slices. There are so many “roasts” out there that you’re sure to find one everyone loves! My homemade seitan and gravy has satisfied the holiday demands of hard-core meat eaters, leaving everyone happy – especially the animals!


In the end, it is easier to agree on food first, and worry about details like philosophy and purity later. Individuals like Sparrow and Frank and Emily only care about the bottom line – that people aren’t eating animals, regardless of their reasons.

-Matt Ball
Director of Engagement and Outreach

Every Day is Animal Advocacy Day for Matt Ball

For Animal Advocacy Day, Animals of Farm Sanctuary ran this profile of Matt Ball, our Director of Engagement and Outreach. You’ll want to read the full piece, for more like this:

Matt feels privileged that he can devote as much time as possible to the issues he holds dear. “[Farm Sanctuary CEO Harry P. “Hank” Lynch] made the comment, ‘Matt, most people don’t have the opportunity we have, to be able to work for animals.’ This is really insightful: we are really incredibly fortunate to have this opportunity, and I want to make the most of it.”

“There is something truly wonderful about getting to know individuals like ValentinoEmily, and Lucie. It makes our choices and our opportunity to advocate for these animals less abstract, more concrete. For me, at least, spending time with these individuals leaves me energized and even more motivated to change the world, to build a society where individuals like Frank and Ellen are no longer our job, but simply our friends.”

Is Being a Vegetarian Important?

Have you ever been in so much pain that you thought you were going to die?

Have you ever suffered so much that you wanted to die?

Every year, many unseen individuals in the U.S. do suffer to death. Slowly. Excruciatingly. Pigs, transported hundreds and hundreds of miles in open trucks without food or water, freeze to death. Chickens raised to be “meat,” genetically manipulated to grow unnaturally fast, have their legs break under their own weight, leaving them incapacitated and unable to get to food or water.

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It can be shocking to learn that, even before they have a chance to reach slaughter, modern agribusiness is so inherently brutal that it will cause countless individuals to die agonizing deaths. As Michael Pollan wrote in the New York Times:

More than any other institution, the American industrial animal farm offers a nightmarish glimpse of what capitalism can look like in the absence of moral or regulatory constraint. Here in these places life itself is redefined — as protein production — and with it suffering. That venerable word becomes “stress,” an economic problem in search of a cost-effective solution, like tail-docking or beak-clipping. Our own worst nightmare such a place may well be; it is also real life for the billions of animals unlucky enough to have been born beneath these grim steel roofs, into the brief, pitiless life of a “production unit.”

For a growing number of people, these facts compel them to stop eating chickens, pigs, ducks, cows, and turkeys. More and more people are making a daily, public statement against the breathtaking viciousness behind meat production.

For me, being a vegetarian is not the conclusion of an impartial set of utilitarian calculations, nor the endorsement of “animal rights.” Rather, being a vegetarian is a statement about the person I want to be. I could not live with myself if I were to be a part of such cruelty to thinking, feeling individuals.

But of course, not everyone makes this choice. With factory farms concealed, slaughterhouses hidden, and society structured around consuming faceless, disembodied, sanitized “meat,” we can easily ignore reality and just go along with the crowd. And if confronted with the hidden realities of modern agribusiness, we can seek out the “less bad” and call it good.

Michael Pollan, quoted earlier about the horrors of big ag, isn’t a vegetarian. In fact, he actively mocks the “moral certainty” of vegetarians. He fabricates fantastic fantasies to continue to justify eating animals. For example, he says that thinking in terms of individuals is human-centric, and that instead, we need to think in terms of species’ interests. Of course, this is exactly backwards. “Species” is a human construct, an abstraction that inherently can’t have interests. Only individuals have the capacity to experience pleasure or suffer pain and thus have interests. To argue that we should eat the flesh of our fellows to advance the “interests” of a species is so absurd, such a complete inversion of reality, it is truly stunning that a seemingly intelligent person would be willing to put forth such ludicrous nonsense. Pollan is the perfect example of Cleveland Amory’s observation that people have an infinite capacity to rationalize, especially when it comes to something they want to eat.

This may seem an unnecessarily harsh condemnation of a man who at least is willing to write about factory farms. But Pollan not only mocks vegetarians via laughable straw-man arguments, he even endorses the brutal act of force-feeding geese to create foie gras! This level of repulsive rationalization should be exposed for what it is. Pollan’s unwillingness to honestly consider vegetarianism, combined with his firsthand experience of “our own worst nightmare,” leads him to praise “happy meat” from “humane” farms. Having had the time and resources to investigate the various farms, the pinnacle of Pollan’s praise is Polyface Farm, where “animals can be animals,” living, according to Pollan, true to their nature.

So what is Polyface like? Rabbits are kept in small suspended wire cages. Chickens are crowded into mobile wire cages, confined without the ability to nest or the space needed to establish a pecking order. All year ‘round, pigs and cattle are shipped in open trucks to conventional slaughterhouses. Seventy-two hours before their slaughter, birds are crated with seven other birds. After three days without food, they are grabbed by their feet, upended, and, without any stunning, have their throats slit.

This is the system that Pollan proclaims praiseworthy. While mocking vegetarians, he argues that we should ethically and financially endorse Polyface’s treatment of these individuals.

But really, how can we expect better? In the end, Polyface’s view is the same as Tyson’s: These individual animals are, ultimately, simply meat to be sold for a profit. It is logically and emotionally impossible for there to be any real respect — any true, fundamental concern for the interests of these living, breathing, thinking, and feeling individuals — when they are being raised only to be butchered and sold for maximum profit. If we insist that we must consume actual animal flesh instead of a vegetarian alternative, it is naïve, at best, to believe that any system will truly take good care of the animals we pay it to slaughter.

image001See also: Humane Meat and the Arc of History

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If, in the end, you see an individual as meat, you will treat them as such.

Of course, I applaud anyone who looks honestly at “our worst nightmare” and begins to take steps toward more compassionate choices; most people find it easier to go along with the crowd.

Yet for those of us striving to live a truly moral life, it is important to avoid getting caught up in rationalizations. In the end, we have to address the most fundamental question: Do we respect individuals, or do we support slaughter? Details aside, the bottom line is that meat is the flesh of a unique individual — an individual who had thoughts and feelings, friends and fears, and who struggled and fought to stay alive.MattChicago2016

We can each recognize and respect these chickens, cows, ducks, pigs, and turkeys as the incredible individuals they are. We can recognize that rather than being food, if given the chance, they could each be a friend.

-Matt Ball

Ways to be Compassionate for Random Acts of Kindness Day

February 17 is Random Acts of Kindness Day! Celebrate this day (and every day!) by extending your kindness not only to the individuals around you, but also to actions that help keep the earth and all of its inhabitants healthy! Here are three ways we can celebrate and support farm animals:

  1. Share a #CompassionateMeal with a friend, neighbor, or coworker.

This day is the perfect opportunity to teach your friends, family, and community about why compassionate meals are important to you. Learn more here.

  1. Go veg for a meal … or a day!

Be kind to animals and the planet by cooking, baking, or exploring plant-based options in your area for one meal, or the whole day. You can find lots of easy, yet amazing recipes throughout the V-lish site, including the blog! Or use apps like Happy Cow to find cruelty-free restaurants in your area. Get creative, and be sure to share your creations and ideas with friends and family!

  1. Bring a compassionate meal to someone in need.

Pay it forward by sharing the meal you made above; taking someone in need out to dinner; or bringing warm, healthy, store-bought meals to someone in need.

 

Farm Sanctuary Statement on USDA’s Animal Welfare Information Purge

Update: Why is Trump covering up animal cruelty cases?

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The Washington Post reports:

“The U.S. Department of Agriculture on Friday abruptly removed inspection reports and other information from its website about the treatment of animals at thousands of research laboratories, zoos, dog breeding operations and other facilities.”

Gene Baur, Farm Sanctuary’s President and co-founder, has issued this statement:

“Farm Sanctuary encourages transparency and accountability, and we are very concerned about the USDA’s recent decision to remove records of animal welfare violations from its public website. This change enables animal abusers, and we urge that it be reconsidered.”

Read full article>>

Beware the Boomerang

The Daily Show recently did a segment – R.I.P. Facts – lamenting the fact [sic] that what is actually true no longer matters.

The problem, however, is actually significantly worse. If someone believes something false that conforms to their preconceived beliefs, fact checking them can actually strengthen their false belief. This is called the “boomerang effect.”

This is important to recognize, because it is very likely that most people believe that eating meat is necessary; chicken is healthy; free-range means cruelty-free; etc. Just telling them otherwise, even with supporting facts, is likely to just reinforce their current belief.

Instead, it is good to start by seeking out common ground. While most people have a negative view of veganism and vegans, most people also have a visceral repulsion to factory farms. So it is often good to ask what they know about factory farms as the beginning of a Socratic-style discussion.

Also, most people are willing to speculate on the motivations of others (rather than defending their own beliefs). It might seem strange, but asking people if they know anyone who is vegetarian and why they think those vegetarians don’t eat meat can be a good hook.

Unfortunately, there is no set script we can follow in every situation. But it is important to recognize that we can’t actually win an argument with a meat eater. The best we can do is to start a conversation. This is the way we can potentially find common ground, and allow the other individual to open their heart and mind to uncomfortable ideas.

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Megan Watkins, Hero of Compassion

We are thrilled to continue to recognize Heroes of Compassion, people who are working tirelessly behind the scenes to help animals and make the world a more compassionate place.

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Today, we honor Megan Watkins. Megan joined the Farm Sanctuary Board of Directors in 2009 and has served as Chair, as well as on the Development and Executive committees.  Megan is the National Practice Executive for Foundations & Grantmaking at U.S. Trust.  She leads the practice area dedicated to helping individuals and families, as well as boards of directors and trustees, to maximize their impact in the charitable sector.  This includes educating and advising her clients on a number of topics related to philanthropic giving, including how to select the most appropriate charitable giving vehicle, identifying and articulating a philanthropic vision and mission, engaging family and/or board members in philanthropy, and the many nuances involved in starting and operating a strategic giving program.  Prior to joining U.S. Trust, Megan served as Philanthropic Advisor and Program Officer in the Philanthropic Services Group at J.P. Morgan Private Bank, where she facilitated giving in the areas of animal rights and welfare, affordable housing, human services, workforce development and youth development.  Megan’s additional nonprofit and policy activities include roles with ACCION New York, World Neighbors Nepal, and the U.S. Department of State, Bureau of Western Hemisphere Affairs.  Megan holds a Master of International Affairs degree from the School of International and Public Affairs at Columbia University, and a Bachelor of Arts in Latin American Studies from Barnard College.

Here is my conversation with Megan.

What does the phrase “living compassionately” mean to you? What inspired you to start down this path?

To me, living compassionately means living in a way that causes the least amount of suffering to those around you.  It means listening, being thoughtful, and showing care and concern in the decisions you make and the actions you take.  I would say that I started down this path fairly early in life, having been raised by a mother who was incredibly community- and service-oriented, even given limited time and income.  She was the first to teach my sisters and me that everyone’s voice mattered and that everyone should be heard.  She also showed us that it was important to keep our door open, to the people and the animals who needed our help.

It wasn’t until later in my life when I began to fully grasp the plight of farm animals and the conflict that existed between my values and my diet.  I absolutely attribute this awakening to the animals residing at Farm Sanctuary.  I had taken a trip up to Watkins Glen with my husband and a group of close friends.  Unsure of what to expect when stepping onto the property, I suddenly found myself sitting on the ground, looking into the eyes of the animals, and knowing that I was about to make a change that would impact the rest of my life.

What was the transition like for you, and what did you learn that might be useful to people currently trying to make changes?

My sister, my husband and I all transitioned to a vegan diet on the same day several years ago.  This was incredibly helpful to all of us, as we made our way through cleaning out kitchen cabinets, restocking ingredients and comparing recipes.  While I would say that we were all on a learning curve for the first year, we kept moving forward and soon found ourselves planning trips based on nearby vegan restaurants, or on Facetime “SOS” calls when our recipes were a flop.  If I had one tip, it would be to find a community.  Whether that is just a friend to join you, or an established group like Farm Sanctuary, every transition is easier when not alone (and you are definitely not alone on this one!).

What has been most challenging and/or surprising about living a compassionate life?

img_6177Speaking very personally, when I first became involved with Farm Sanctuary, I felt a bit like an outsider breaking into a very tight community.  I was newly vegan and, while familiar with the issues facing farm animals, hadn’t participated in the animal rights movement at such depths.  My experiences and motivations may have been questioned at times, which initially left me feeling somehow not vegan enough, or maybe not activist enough.  Interestingly, and perhaps ironically, I now find myself on the other side of this, struggling to be patient with those who haven’t made similar transitions in their own lives.  And then I remember, as Gene wisely points out, that we are most successful when we are able to meet people where they are.  Just like he met me where I was, once upon a time.

What advice / tips would you give to people who find it hard to cope with living in a world where the vast majority of people eat meat and so many farm animals are suffering and dying every day?              

Before I became involved with Farm Sanctuary, I actually used to lie awake, unable to shake images of animal cruelty.  I would have tears in my eyes, and would just stare at the ceiling.  I felt helpless, like the issue was too big and I was too small.  When I began spending time taking action on behalf of farm animals, when I sat with them in their own environment, I was finally able to breathe.  So my advice to anyone feeling helpless – activate.  Get even closer to the issue.  Become part of a community that cares and that is taking action on behalf of these incredible souls.

How did you learn about Farm Sanctuary, and why (and/or how) did you get involved?

Many years ago, I attended an animal welfare philanthropy conference where Gene participated on a panel.  He spoke early, maybe first, in a soft tone, telling stories of individual animals and allowing us to picture the beauty of what happens when farm animals find sanctuary.  He was followed by two or three other speakers, I honestly don’t remember, as I needed to leave the room.  When the next speaker began, and the horrifying images started to hit the screen, it was too much for me to process.  I waited outside in the hallway, listening, but not watching.  That was probably the first time that I thought seriously about needing to engage in some level of work on behalf of farm animals.  And while I absolutely acknowledge the impact that those other speakers and images had on me, it was Gene’s focus on the animals as individuals and ambassadors that truly spoke to me.

Has there been a specific animal who was special to you?

That’s easy – Snickers [lead photo of interview].  Snickers steer was the first resident of Farm Sanctuary to welcome me to the farm.  I treasure my picture with this amazing ambassador, he was an incredibly gentle soul and will forever be my reminder of my awakening to the plight of farm animals.

Do you have a favorite resident at one of the sanctuaries, and/or do you have a special affinity for a certain species of farm animal?

I can honestly say that I love every one of the Farm residents, even the bull who MAY have chased Susie and me over a fence one blazing hot afternoon.

image1If I were to pick … I really love goats.  I would live among the goats, with the full understanding that my pockets would be picked and my coat sleeves chewed until eternity.

What is your cookbook or recipe?

I am a huge fan of Terry Walters and the Clean Food cookbook.  Her lentil soup recipe is amazing!  My sister and I had the pleasure of joining her for a clean food cooking/yoga weekend and everything was plant-based, gluten free and pure awesome.

 

 

Help End “One of the Worst Crimes in History”

Yuval Noah Harari, the author of Sapiens, took to the pages of The Guardian to make the case that Industrial farming is one of the worst crimes in history, and that the fate of industrially farmed animals is one of the most pressing ethical questions of our time. In this article, he addresses the common claim that animals have to be treated well in order to “produce.”

What makes the existence of domesticated farm animals particularly cruel is not just the way in which they die but above all how they live. The root of the problem is that domesticated animals have inherited from their wild ancestors many physical, emotional and social needs that are redundant in farms. Farmers routinely ignore these needs without paying any economic price. They lock animals in tiny cages, mutilate their horns and tails, separate mothers from offspring, and selectively breed monstrosities. The animals suffer greatly, yet they live on and multiply.

Kiev of Farm SanctuaryAt Farm Sanctuary, we recognize that each of these animals is an individual, with the ability and desire to have friends, love their offspring, and enjoy life.

One thing we can each do today is to share this video, What Came Before, with our social media friends. It tells a powerful story that can help more people start to make compassionate choices.

Thanks!

Christina Cuenca, Hero of Compassion

We are excited to continue our Heroes of Compassion program, where we recognize people who are working tirelessly behind the scenes to help animals and make the world a more compassionate place.

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Today we honor Christina Cuenca, who has been unstoppable as Farm Sanctuary’s Walk for Farm Animals coordinator in Seattle since 2013. She is a board member of the Northwest Animal Rights Network and Generation Veggie. After the birth of their son, Luciano, Christina and husband Fernando formed the Seattle Vegan Families Group. Christina is currently grants manager for a local nonprofit organization, as well as an aspiring poet. In her spare time, Christina enjoys hiking, reading, rummaging through thrift stores and, of course, strong coffee.
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Cultivating Compassionate Communities: What does “living compassionately” mean to you? What inspired you to start down this path?

In late 2000, I came across Erik Marcus’ book, Vegan: The New Ethics of Eating. I couldn’t believe I had been virtually unaware of the realities of factory farming, and I remember feeling sucker-punched in the gut. I finished the last page of the book, emptied out my fridge and pantry, and became vegan on the spot.

For me, living compassionately means more than just not exploiting animals. It means thinking about the world and all its living beings as connected, valuable and deserving of respect and consideration. It means being accountable for the decisions we make that affect others and our planet. It means community taking care of one another during difficult times, and celebrating each other’s accomplishments with sincerity and joy. It means showing up when it matters, in whatever way that you can.

What was the transition like for you, and what did you learn that might be useful to people currently trying to make changes?

I was so angry about what had been hidden from me, my total ignorance about where my food came from, that I didn’t really have a transition period. I finished that first book, and said “no more.” Since then, I’ve expanded my knowledge to include an understanding of the environmental implications of eating meat and how capitalism drives the decisions we make (or are made for us) about our food. The oppression and exploitation of animals does not occur in a vacuum, and I’ve realized it’s important for us to continue to engage in complicated, messy dialogue. Don’t be afraid to have those conversations.

What has been most challenging and/or surprising about living a compassionate life?

The greatest challenge for me has been navigating the ups and downs of feeling like you’re making a difference one day, to feeling like you aren’t making even the smallest ripple of impact the next. I am often overwhelmed by the apathy that is so pervasive in our society, the overconsumption of our natural resources, the out of control consumerism, the disregard for anything other than “me and my own.” And it’s not easy to re-center and re-focus. I often find myself wondering: What more I can do? How can I be more efficient so I can take something else on? I’ve gotten a bit more adept at managing this over the years, especially after having a child, but it’s a constant struggle.

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What advice would you give to an aspiring activist?

First and foremost, find your circle. Find ways to connect and cultivate relationships with others who are fighting the same fight. The support you find within your community will help keep you energized and positive. Of course, it’s dangerously easy to have your worldview skewed when you are surrounded by only like-minded individuals, and our social media feeds only compound this. It’s important to step out of that safe bubble.

How did you learn about Farm Sanctuary, and why (and/or how) did you get involved?

Farm Sanctuary is highlighted in Erik Marcus’ book. Living in New York at the time, Watkins Glen was an easy road trip away and I had the pleasure of staying in one of the adorably rustic red cabins. My time at the sanctuary was emotional and powerful. It was the first time I had been near a farm animal after becoming vegan, and the experience transformed my veganism from theory to the intimate.

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After visiting the sanctuary, I attended a Walk for Farm Animals event, and was moved by the positive energy and the many compassionate people who came together to show their support for ending the abuse of animals on factory farms. While I had been vegan for years at this point, the experience sparked my animal activism. I moved to Seattle in 2008, attended Seattle’s first Walk for Farm Animals in 2011, and became a volunteer organizer for the event in 2013-2015.

Has there been a specific animal who was special to you?

My first adopted cat, Ashes, will always have a special place in my heart. She was full of attitude and zest, and I was crazy about her. We currently share our home with Sir Isaac Newton, a ball of orange-haired feline sweetness. He is one of those rare unicorn cats who loves belly rubs.

 

Do you have a favorite resident at one of the sanctuaries, and/or do you have a special affinity for a certain species of farm animal?

During my one and only visit to the Watkins Glen shelter, I met Arbuckle. I sat with this blind and incredibly sweet cow for a while in the fields. I’ve never forgotten him.

How do you think things will change over the next 50 years or so?

Being a mother, much of my current activism focuses on building support and community for vegan families. My husband and I started a local meetup group for vegan families in Seattle, shortly after the birth of our son six years ago. Since that time, membership has exploded. I also work with Generation Veggie, an online resource for raising plant-powered kids. I see growing numbers of vegan children who are confident, proud, and vocal advocates for animals. I think we’ll continue to see compassionate vegan families become more mainstream, and this is an exciting shift. I also expect to see advancements in cultured meat, which has the potential to affect great change.

What is your favorite “main dish” recipe or meal? 

This changes fairly regularly, but right now I’m on an avocado toast craze. I can’t get enough.

Is there anything else you would like the Farm Sanctuary family to know? 

Here are a few other organizations that excite me:

www.generationveggie.org
www.narn.org
www.foodispower.org

 

Seth Tibbott, Hero of Compassion

We are thrilled to continue Heroes of Compassion, where we recognize people who are working tirelessly behind the scenes to help animals and make the world a more compassionate place.

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Gene Baur and Seth Tibbott

Today we honor Seth Tibbott, founder of Turtle Island Foods, makers of the amazing line of Tofurky products! Since founding Turtle Island in 1980, it is certain that Seth has touched the lives of just about everyone reading this post. For example, when I first discovered Tofurky slices, I immediately emailed another friend and said, “Stop whatever you are doing, go to the co-op, and buy these new Tofurky slices.” A half hour later, I received a response: “How do they do that??”!

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Cultivating Compassionate Communities: What does the term “living compassionately” mean to you? 

When in Germany last year, an animal rights group gave me a bracelet that sums up compassionate living to me. In German it reads “Leben Und Leben Lassen,” which translates to “Live and Leave Living.” Life on this beautiful planet is all too short for all sentient beings, human and non-human alike. Anything we can do to live more compassionately and do less harm pays huge dividends to ourselves and the planet as well.

What inspired you to start down this path?

I stopped eating animals in 1972 after reading Diet for a Small Planet by Francis Moore Lappé. I was a teacher/naturalist at the time and her book pointed out to me the inefficiency of animal agriculture from an environmental perspective. The word vegan was not in popular use at the time and I started out as a vegetarian, flopping back and forth from vegetarian to vegan — which had been called a “pure vegetarian” diet for many years. When I later learned about the health benefits of a plant-based diet and of the cruelty inherent in the factory farm system, it felt like my decision was a win-win-win for myself, the animals, and the earth.

My flopping stopped when, thanks to Farm Sanctuary, I finally understood, in my heart, the sentience of farm animals — who just like you and I, only want to spend as much time as possible on this glorious earth, living in peace with our friends and family.

What was the transition like for you, and what did you learn that might be useful to people currently trying to make changes?

Some people, smarter than I, change from their meat- and dairy-based diet overnight to a vegan diet. I was not one of them. On the one hand, in 1972 there were no farm sanctuaries of any kind that I was aware of, nor animal advocacy groups beyond the ASPCA. PETA was founded, I believe, the same year I started making tempeh — in 1980. But even after that, when more and more information became available, it was still a gradual process. Even though I thought of my diet as “flexo-vegan,” eating a small amount of cheese and at some points even fish, it took many years before becoming totally vegan. Though I regret not becoming vegan sooner, I am glad to be vegan now and I know too much now to ever go back.

What has been most challenging and/or surprising about living a compassionate life?

Finding food is no problem, even while traveling the world and visiting strange places that you would not think of being vegan-oriented. I think it’s challenging sometimes interacting with friends and loved ones who are not vegan. I try and live by example without judgment, but sometimes struggle with feelings of separateness by eating a diet that is very different than the norm of many friends. That said, I recently went to a potluck hosted by some of my best friends and as it turned out, there was no meat at all there!

What advice / tips would you give to people who find it hard to cope with living in a world where the vast majority of people eat meat and so many farm animals are suffering and dying every day?

I am 65 now. I’ve been in business for 37 years with a front row seat, watching the world slowly begin to change its dietary course. While this change is more like an ocean liner gradually turning than a small sailboat tacking on a dime, the growth I have seen over my lifetime has been tremendous. In 1972 there were not only no meat alternatives in wide circulation, there was not even any granola on the shelves of the supermarket. Today, plant-based foods are a five billion dollar industry and growing fast. That’s basically growing from zero to billions in what is a blip in time. None of the great social causes changed fast enough and this change is no different, but this change IS happening. We are well on our way to seeing plant-based foods be the new norm.

How did you learn about Farm Sanctuary, and how did you get involved?

I first found out about Farm Sanctuary’s Adopt a Turkey Project in 1997, I think [see Tofurky Feast box below]. We had just launched the Tofurky Feast two years earlier, so it seemed like a good fit to support Gene and Lorri, who were just getting started. We devoted one panel of the box to this great program and gave a little money. Gene’s story of authentically growing Farm Sanctuary has paralleled, in many ways, our own approach to developing the Tofurky Company: slowly but surely, not selling out to anyone who would tell us what to support and what not to support. It’s an honor to be associated with the Farm Sanctuary today that is in full bloom and changing so many lives.

farm sanctuary tofurky box0

Has there been a specific animal who was special to you?

Well of course I love the turkeys, but honestly it is the pigs that I really like to hang out with the most. So cuddly but also so smart.

Do you have a favorite resident at one of the sanctuaries, and/or do you have a special affinity for a certain species of farm animal?

It was a great honor to meet my namesake, Tibbott the turkey [below] at Orland in 2013.

tibbott1

How do you think things will change over the next 50 years or so?

I think the protein market will be dominated by plant-based foods and possibly, if they develop in the right way, cultured meat grown without harming any animals. I doubt that all animal agriculture will disappear by then, but factory farms will be a shameful footnote in history and no one will understand how this generation ever accepted such institutionalized cruelty.

What is your favorite “main dish” recipe or meal? 

I love all products but keep going back to the Tofurky Roast with gravy and all the trimmings.

seth's plated roast0

tofurky-holiday-feast-main

Thanks to much for everything, Seth!