The 12 Habits of Highly Effective Vegans

Another guest post from our good friend Tobias!

  1. Highly effective vegans can put themselves in the shoes of whomever they are talking to. They know that other people may be significantly different in many ways. They may have different interests and motivations, different ways to deal with changes and challenges. Therefore…
  2. Highly effective vegans are adaptive. They can adapt the way they talk and what they talk about, according to their audience. They are not dogmatic in their approach. They know they are under no moral obligation to present veganism as a moral obligation.
  3. Highly effective vegans encourage every step that people take. They know that change usually happens gradually. Therefore, highly effective vegans focus on the good things that people are already doing, rather than on the things they are not doing yet.
  4. Highly effective vegans don’t care about purity. They know that both regarding themselves and others, focussing on purity is unproductive. They want to make being vegan look as accessible, easy and attractive as possible. They know that eating more compassionately is not an either or, black or white, now or never thing. They want to help people to take the first step rather than the last.
  5. Highly effective vegans don’t need to be “right”. Rather, they focus on what works. That’s why they are rarely debating or arguing things. They know that in addition to providing arguments, they can also provide practical information, recipes, or a taste experience (i.e., they can cook for others).
  6. Highly effective vegans know how to listen. They know that listening is essential to real communication. Highly effective vegans therefore also know to ask questions, and when to be quiet. They are friendly, and have a sense of humor. They know that the process of their conversations is often more important than the content.
  7. Highly effective vegans do remember what it was like to be a non vegan – they don’t suffer from vegan amnesia. They know that at some point they ate animal products and may even have been deaf themselves for the animal rights arguments, even when they were articulated clearly to them. Therefore, they are patient and understanding.
  8. Highly effective vegans know that attitude change can come after behavior change. Therefore, they don’t mind when people start their vegan journey for health or for any reason.
  9. Highly effective vegans are humble. They know they are not perfect. They know other people may do other great things, even if they are not vegan. And they know they don’t have all the answers.
  10. Highly effective vegans have faith in people. They know most people want to do good, and don’t want animals to suffer. Highly effective vegans know that change is a matter of time. They realize that one important thing we have to do is to make it easier for people to act and eat compassionately, by providing more and better vegan options.
  11. Highly effective vegans understand the crucial importance of good food. They applaud the development of new products, they learn how to cook, and they can inspire other people by telling them about how great they can eat as vegans.
  12. Highly effective vegans don’t judge. They see veganism – like getting better at being human – as a journey rather than a destination, something that is never done, and can be started on many different roads.

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The Reality of “Vegetarian”

From a study of people who self-identify as “vegetarian,” as noted by our friends at Faunalytics:

In their study, the researchers found that only 3% of respondents [all of whom self-identify as “vegetarian”] reported consuming no animal protein whatsoever, which is in the range of many current estimates of the number of veg*ns in the U.S. Not surprisingly, the majority of self-identified vegetarians reported consuming dairy (93%) and/or eggs (65%). What might be surprising is that the study also found that more than a quarter of respondents (27%) reported “consumption of some type of red meat.” When they grouped together “meat, poultry, and seafood” they found that “almost half (48%) of self-identified vegetarians reported consumption of some food from this combined grouping.” The fact that about half of self-identified vegetarians are not actually vegetarian is important for advocates to keep in mind as we weigh the value of different surveys and try to identify trends.

It ain’t meat, babe: meat alternatives luring investors

From the meat industry journal, Meatingplace:

As research firms churned out New Year’s forecasts this year, one theme became apparent: Plant protein is in. Forget the war between vegetarians and meat eaters; today’s battle is for the omnivore’s plate and, increasingly, those who eat meat are looking to diversify their protein sources.

Plant-based meat alternatives (e.g. veggie burgers and meatless chicken strips) have been around for a long time, most of which started as boutique businesses that catered to vegetarians. Increasingly, however, mainstream large packaged food companies including Kellogg, Kraft, Pinnacle Foods and General Mills have bought into the market or developed their own brands and investors like Bill Gates have thrown big money at start-ups seeking to better mimic meat’s taste and mouth feel.

These products are not there yet: meat still tastes better. Even those promoting them admit that.

Still, all this money isn’t just going after the 5 percent of the population that identify as vegetarians. The Protein and the Plate research project, conducted last year by NPD Group, Midan Marketing and Meatingplace and sponsored by Yerecis Label, showed 70 percent of meat eaters substituting a non-meat protein in a meal at least once a week and 22 percent saying they are doing it more often than a year ago.

It will be up to meat processors to determine whether they can address with their own products the reasons consumers are looking for alternatives or choose to enter the market for these products themselves. Either way, it’s time to understand more about these protein players.


On Vegans and Vegan Meals

More from our friend Tobias!

In the post “Don’t you dare call yourself a vegan“, I wrote that some day “I might get so disappointed with vegans and veganism, that I (a vegan for the animals), would refrain from using it altogether.” That was in a reaction to an article in which the author suggested “health” vegans don’t call themselves vegan. In the meantime, the Bearded Vegan podcast had an episode on the question if we should stop using the word vegan.

Now, I still think the word vegan is useful, particularly in the sense that it is a name for a concept. When you’re in restaurant, or anywhere food is served to you, it is easy if you can just explain with one word what you want. The more people who know and understand the word, the easier it gets.

The word is less useful, more controversial, and more prone to cause discussions, disagreements and even nastiness, is when it is applied to people. It is much harder for a person to be vegan than for a product or a dish to be vegan. When a product doesn’t have unvegan ingredients, it is vegan. You might say: when a person doesn’t eat unvegan ingredients, they are vegan. But it’s not that simple (no, really). There’s apparently discussion about intentions, which have to be right too (otherwise you’re plant based, according to said article); there’s the matter of the tiny bits and micro-ingredients, there’s even ideological and political issues, etc.

So here’s a subtle yet important note about grammar and how it relates to what I think is the most efficient use of the word vegan. I believe that in the case of the V-word, the nouns (“veganism”, “vegans”) are more problematic than the adjective (as in “a vegan meal”). The words “a vegan/vegans” and “veganism” are black and white or binary terms: you are it, or you’re not (even though there can be discussions about how pure you need to be to carry the label). You may have no interest in going vegan all the way, so the noun may not appeal to you. Also, if you are a vegetarian, or a part time vegan or whatever, you may feel excluded by the noun vegan. You don’t belong to that group, and “veganism” doesn’t apply to you. The nouns are very “exclusive”, they exclude you (if you’re not vegan).

This is completely different from the use of vegan as an adjective in the words “vegan meals” or “vegan products.” If you suggest a that a person have a vegan meal or buy a vegan product, you are not asking them to “become a vegan.” Everybody can eat a vegan meal or buy a vegan product. You don’t need to be a vegan for that. It works much more inclusively, it includes non-vegans. Asking people to become a vegan is asking them, or is asking for what sounds like, a change of identity.

Bottom line, in our communication, let’s invite people to eat vegan, have vegan meals, try vegan products, rather than to become a vegan or adhere to veganism.