Check out this post from former intern Amanda Carney!
Another guest post from our good friend Tobias!
- Highly effective vegans can put themselves in the shoes of whomever they are talking to. They know that other people may be significantly different in many ways. They may have different interests and motivations, different ways to deal with changes and challenges. Therefore…
- Highly effective vegans are adaptive. They can adapt the way they talk and what they talk about, according to their audience. They are not dogmatic in their approach. They know they are under no moral obligation to present veganism as a moral obligation.
- Highly effective vegans encourage every step that people take. They know that change usually happens gradually. Therefore, highly effective vegans focus on the good things that people are already doing, rather than on the things they are not doing yet.
- Highly effective vegans don’t care about purity. They know that both regarding themselves and others, focussing on purity is unproductive. They want to make being vegan look as accessible, easy and attractive as possible. They know that eating more compassionately is not an either or, black or white, now or never thing. They want to help people to take the first step rather than the last.
- Highly effective vegans don’t need to be “right”. Rather, they focus on what works. That’s why they are rarely debating or arguing things. They know that in addition to providing arguments, they can also provide practical information, recipes, or a taste experience (i.e., they can cook for others).
- Highly effective vegans know how to listen. They know that listening is essential to real communication. Highly effective vegans therefore also know to ask questions, and when to be quiet. They are friendly, and have a sense of humor. They know that the process of their conversations is often more important than the content.
- Highly effective vegans do remember what it was like to be a non vegan – they don’t suffer from vegan amnesia. They know that at some point they ate animal products and may even have been deaf themselves for the animal rights arguments, even when they were articulated clearly to them. Therefore, they are patient and understanding.
- Highly effective vegans know that attitude change can come after behavior change. Therefore, they don’t mind when people start their vegan journey for health or for any reason.
- Highly effective vegans are humble. They know they are not perfect. They know other people may do other great things, even if they are not vegan. And they know they don’t have all the answers.
- Highly effective vegans have faith in people. They know most people want to do good, and don’t want animals to suffer. Highly effective vegans know that change is a matter of time. They realize that one important thing we have to do is to make it easier for people to act and eat compassionately, by providing more and better vegan options.
- Highly effective vegans understand the crucial importance of good food. They applaud the development of new products, they learn how to cook, and they can inspire other people by telling them about how great they can eat as vegans.
- Highly effective vegans don’t judge. They see veganism – like getting better at being human – as a journey rather than a destination, something that is never done, and can be started on many different roads.
So important to know the truth about vegan nutrition — so be sure to read this column by Ginny Messina, the world’s leading Registered Dietitian.
More from our friend Tobias!
In the post “Don’t you dare call yourself a vegan“, I wrote that some day “I might get so disappointed with vegans and veganism, that I (a vegan for the animals), would refrain from using it altogether.” That was in a reaction to an article in which the author suggested “health” vegans don’t call themselves vegan. In the meantime, the Bearded Vegan podcast had an episode on the question if we should stop using the word vegan.
Now, I still think the word vegan is useful, particularly in the sense that it is a name for a concept. When you’re in restaurant, or anywhere food is served to you, it is easy if you can just explain with one word what you want. The more people who know and understand the word, the easier it gets.
The word is less useful, more controversial, and more prone to cause discussions, disagreements and even nastiness, is when it is applied to people. It is much harder for a person to be vegan than for a product or a dish to be vegan. When a product doesn’t have unvegan ingredients, it is vegan. You might say: when a person doesn’t eat unvegan ingredients, they are vegan. But it’s not that simple (no, really). There’s apparently discussion about intentions, which have to be right too (otherwise you’re plant based, according to said article); there’s the matter of the tiny bits and micro-ingredients, there’s even ideological and political issues, etc.
So here’s a subtle yet important note about grammar and how it relates to what I think is the most efficient use of the word vegan. I believe that in the case of the V-word, the nouns (“veganism”, “vegans”) are more problematic than the adjective (as in “a vegan meal”). The words “a vegan/vegans” and “veganism” are black and white or binary terms: you are it, or you’re not (even though there can be discussions about how pure you need to be to carry the label). You may have no interest in going vegan all the way, so the noun may not appeal to you. Also, if you are a vegetarian, or a part time vegan or whatever, you may feel excluded by the noun vegan. You don’t belong to that group, and “veganism” doesn’t apply to you. The nouns are very “exclusive”, they exclude you (if you’re not vegan).
This is completely different from the use of vegan as an adjective in the words “vegan meals” or “vegan products.” If you suggest a that a person have a vegan meal or buy a vegan product, you are not asking them to “become a vegan.” Everybody can eat a vegan meal or buy a vegan product. You don’t need to be a vegan for that. It works much more inclusively, it includes non-vegans. Asking people to become a vegan is asking them, or is asking for what sounds like, a change of identity.
Bottom line, in our communication, let’s invite people to eat vegan, have vegan meals, try vegan products, rather than to become a vegan or adhere to veganism.
Another guest post from Tobias Leenaert.
An often heard crede – especially among so called “abolitionist” vegans – is that “veganism is the moral baseline”. It seems to mean that being vegan is the minimum we can do for the animals if we want to be moral creatures. Conversely, anything less than vegan is immoral behaviour. I don’t agree with that, and the way many activists use the sentence often seems quite ineffective and often condescending to me.
From idea that veganism is the moral baseline, it seems to follow (at least for those who adhere to the moral baseline motto) that our outreach towards omnivores can never be anything less than suggesting them to go vegan. Asking people to be reducetarians, for instance, would be an immoral demand, just like, believers hold, asking or demanding that a childbeater become a parttime childbeater rather than doing it every day (I have written about that before, here and here).
Let us assume for a minute that asking anything less than veganism is immoral (and that veganism is the moral baseline). Let us, however, at the same time assume – for the sake of the argument – that asking “things less than veganism” leads to a higher reduction of animal suffering and killing.What, in that case, should we prioritize: the morality of our outreach, or its impact? In other words, should we – again assuming for a minute that we know for sure – use a less effective message because we believe it to be a more moral one?
Those who would answer that the morality aspect is the most important, will often claim that the impact is actually on their side too, and that what is painted above is some kind of false dichotomy. I want to briefly examine here if that is true. In other words: is it possible that asking other things than “go vegan” is more effective in reducing animal suffering and killing?
People who follow this blog will know that my answer will be that that is definitely possible. I give three reasons why I think a smaller ask may (often) be more effective than the bigger, go vegan ask. I am not implying that everyone should do “reducitarian” outreach – more about that below.
One: bigger total impact
It seems to be common sense that when we ask people to do something easy, more of them will do it than when we ask them to do something hard. The difference between the small number of people doing the hard thing, and the higher number of people doing the easy thing is big enough, the people doing the easy thing may all together have a higher total impact. Say we ask one thousand people to go vegan and say we get ten of them to actually do so (it definitely is possible to go vegan overnight, no one is denying that). On the other hand, say that we ask another thousand people (our control group) to participate in Meatless Mondays, and say that 300 do so. You can do the math. One might object that the few people that were convinced become fulltime vegans might also become active in reaching out to others, but actually the same can be said about the meat reducers, who can also advocate for Meatless Monday.
Two: meat reducers may more easily become vegan
I believe our main challenge today is to get as many people as possible totake the first steps, to cross a certain treshold.That is in many cases one of the most important things we can help them do, because it is a lot easier to move up the vegan scale when you have made a first step. Being a reducetarian is not an end, but a beginning.
Three: meat reducers make veganism easier and may tip the system faster
Meat reducers are the driving force behind demand, and companies producing vegan products, do so in the first place for *them* and not for vegans. In other words, meat reducers help to make it easier for everyone to eat more and more vegan, or even to go vegan overnight.
These are three reasons – and in my upcoming book they will be better referenced – that could indicate that asking people to reduce might have a bigger impact than asking them to go vegan. One could argue that if this would be so, this demand would actually be the more moral one. After all,what’s moral about using a message that is less effective than one we know to be more effective?
Let me explicitly state my purpose in writing all this. I am not saying that our movement should never use the “go vegan” message. I *am* saying, conversely, that we are under no moral obligation to *always* use the “go vegan” message. And I am suggesting that those who think they should criticize people who do “less than vegan” outreach (be they vegans themselves or not) stop doing that.
Guest post by Ginny Messina, RD
Red meat has a bad PR problem. Two recent meta-analyses—one published in 2009 and one in 2011—linked red meat consumption to increased colon cancer risk. In May, the American Institute for Cancer Research and the World Cancer Research Fund reaffirmed conclusions from an earlier comprehensive report, saying that the evidence for a relationship between red meat and colon cancer is “convincing.”
And it’s not just cancer; a study published just last week found that adults who consume 4 ounces of red meat per day have a 20 percent increased risk for developing diabetes.
The evidence strongly suggests that it’s a good idea for everyone to reduce their intake of red and processed meats. But from the animals’ perspective, this is not necessarily great news. That’s because many of these studies find that other animal foods—which can easily replace red meat in the diet—don’t carry the same risks. There is no compelling body of evidence to suggest that eating white meat raises cancer risk and, some research suggests that replacing red meat with white meat lowers risk. (This is not to say that white meat is itself protective or has any particular health benefits. It’s probably neutral and therefore lowers risk when it replaces harmful red meat)
People are likely to react to news about the dangers of red and processed meats by replacing these foods with other meats—from fish and chickens—and in the process cause suffering to many, many more animals.
Assuming that one steer provides around 450 pounds of meat, a person eating a pound of beef per week would be responsible for the death of one steer every 8 ½ years or so. Replace that pound of beef a week with a pound of chicken (assuming that the average chicken yields 2 pounds of meat) and the number of animals killed would be about 220 chickens over the same time period. In fact, even if the health-conscious, meat-shunning consumer chose to reduce her meat intake by 75 percent—eating just 4 ounces of meat per week and getting all of it as chicken flesh—she would still be responsible for the death of more than 50 birds over that 8 ½ year period.
And not only do more animals die when people replace red meat with chicken in their diet, but chickens and other birds live and die under conditions that are horrible even by the usual horrible standards of modern farming.
Red and processed meat consumption is a serious public health concern, and people need to know about the importance of reducing these foods in their diets. But publicizing every new study about the hazards of red meat doesn’t promote veganism; it promotes animal suffering. A message about a vegan ethic, on the other hand, is a double win. It helps reduce animal suffering while also encouraging people to eliminate hazardous foods from their diets.
Edited on 3/13/12 : A study just published online in the Archives of Internal Medicine found that all types of red meat are associated with increased risk for cancer and heart disease. Just 3 ounces a day of red meat was associated with a 13% increased risk of dying during the course of the study. The researchers also found that replacing red meat with poultry or low-fat dairy foods decreased risk as much or more than replacing it with legumes. This is another example of how a focus on the health risks of red meat in particular doesn’t necessarily translate to a positive vegan message.
Check out this wonderful story from our great intern, Dallas Ryan!
We are reprinting some of Ginny Messina’s insights from her research on veg recidivism. This week, we feature “Why Nutrition and Nutritionism Matter.” Thanks to Ginny for all her research and permission to reprint.
Eating healthy whole foods is important—and so is paying attention to individual nutrients. Lately, though, that’s become an unpopular thing to say. It’s what food activists like Michael Pollan refer to as “nutritionism.” That is, he and others say we should stop worrying so much about nutrients and just eat food (or “real” food as they refer to it). As celebrity nutritionist Dr. David Katz says “If you eat whole foods, the nutrients sort themselves out.”
But this is not exactly a science-based observation; it’s an opinion or at best a hunch or casual observation of the world. Pithy observations like this make for engaging writing and perky sound bites, but not always great advice. It’s one of the reasons I’m not on the food celebrity bandwagon. After all, even Dr. Katz has been called out for defending quackery and for sharing a perspective that is not always evidence-based.
To be fair, though, unlike Pollan whose understanding of nutrition is practically non-existent and whose advice is sometimes complete nonsense, Dr. Katz frequently brings a balanced perspective to hot button nutrition issues. And it’s probably not entirely wrong that people should worry more about eating whole, nutritious foods and less about micromanaging their diets.
Or at least this is probably not wrong in the world that Michael Pollan and Dr. Katz inhabit. It might be wrong in mine, though. Because the plant-based, whole-food diet that Katz, Pollan and others are talking about includes a bunch of foods that you and I don’t eat. It includes—in moderate amounts—cheese and eggs and chicken and fish. So they aren’t really thinking about how we can achieve optimal intakes of omega-3s, calcium, vitamin B12 and iron on the kind of diet that I promote. The idea that the nutrients will “sort themselves out” doesn’t always hold up for vegans.
The diets that have long protected the health of people in Asia and southern Europe are based on whole plant foods, but they aren’t vegan. A vegan diet omits foods that are traditional sources of nutrients in cultural plant-based diets. And, when people stop eating animal foods they need to know a few things about nutrients. For example, they need to know that it is important to include legumes—at least 3 servings—in vegan diets to get adequate amounts of all amino acids. They need to know which leafy greens provide calcium that is actually absorbed by the body. They need to know which type of vitamin B12 supplement is the best and how much is required.
We vegans are sort of pioneers when it comes to ethical eating because a world that honors justice for animals is very different from the world that has existed up to now. We don’t have the history, so we must be guided by the science. Does it make it look like being vegan is hard? Does it sound like nutritionism? It doesn’t matter. Our job is to ensure that vegan diets can be a viable long-term choice for anyone who wants to be vegan. That requires solid, evidence-based vegan nutrition information. Attention to nutrients is critical for preventing ex-vegans. The animals can’t afford for us to take risks with fuzzy, unsupported advice about how whole foods automatically meet nutrient needs.
We are reprinting some of Ginny Messina’s insights from her research on veg recidivism. This week, we feature “Why Feeling ‘Normal’ Matters.” Thanks to Ginny for all her research and permission to reprint.
There are other important issues that we all know about—giving support, and especially sympathetic support when people are struggling with their veganism. Our community needs to provide a safe place for people to admit when they have made a mistake or a non-vegan choice. We need to honor effort and intention even when perfection (whatever that means) is elusive, to respect the challenges that some people face, and to let them proceed at their own pace.
But the last thing that I want to talk about actually covers a lot of ground in terms of encouraging a commitment to veganism. It’s the importance of making veganism feel “normal.”
A study from Cornell University titled “Who We Are and How We Eat: A Qualitative Study of Identities in Food Choice,” looked at this issue. The researchers found that many people (these were non-vegetarians) expressed a desire to view their food habits as “normal,” rather than “extreme.” This is important for our advocacy because surveys of ex-vegetarians found that many did not like feeling “conspicuous.”
We vegans eat (and live) in a way that is very different from the rest of the population. For some of us, it’s not a big deal. For those who value feeling normal, it might bring considerable discomfort regarding their vegan lifestyle. We can’t change the desire to be normal, but we can take steps to “normalize” veganism.
One way is to provide more vegan options that mimic usual eating patterns. The food industry has done a remarkable job of this and the choices are getting better and more diverse all of the time. Veggie cheeses and meats are much better today than they were ten years ago. It’s easier to find vegan options in mainstream eateries, too, and this is something that vegan activists should support.
I am frequently chastised for my stance on veggie meats—which is that it’s okay to eat them. Recently, a blog reader told me that they are “junk foods” that are “worse than meat” (as she had learned in an online course on plant-based nutrition).
I understand that avoiding these foods is an important part of some plant-based dietary philosophies. But nutrition isn’t a philosophy; it’s a science. I know of no evidence that a few servings of veggie meats per week will harm your health.
And it’s not just about convenience—although that is a big part of the benefit they bring to vegan diets. Just as importantly, these foods and others may make veganism more socially and psychologically comfortable for some people. They make it feel a little bit more like what some of us grew up with. They allow vegans to eat at restaurants with friends without having to ask the server to create something special for them—something that perhaps makes them feel conspicuous and uncomfortable.
We know that veganism isn’t about us. And a little discomfort on our part shouldn’t be a big deal given what the animals endure every day. But we also need to be realistic. Going vegan presents a huge challenge for many people. It’s not just about learning to like new foods and giving up old favorites. It’s about choosing a path that puts us out of step with much of society. Depending on who you are, where you live, and what your social circles are like, it can be alienating.
What we really want, of course, is for vegan to become the norm, not the fringe. But until that happens, making it look normal might be what is needed to help some people go and stay vegan.